Designing digital experiences with purpose

Designing experiences people understand and remember.

UX/UI Designer focused on creating intuitive digital experiences
through user research, interface design and interactive prototyping.

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UX Research UI Design Prototyping Design Systems Interaction Design Heuristic Evaluation Multi-platform Design UX Audit
Selected Work

A selection of digital experiences,
interfaces and design explorations.

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What I Do

Crafting clarity
from complexity.

UX Research

Understanding users, their needs, behaviors and context. Building the evidence that guides every design decision.

UX/UI Design

Designing intuitive and usable digital interfaces that balance clarity, hierarchy and visual quality.

Prototyping

Creating interactive prototypes to communicate and validate ideas before a single line of code is written.

UX Audit

Identifying usability issues and opportunities for improvement through heuristic evaluation and structured analysis.

Design Systems

Creating consistent and scalable interface foundations — components, tokens and documentation that teams can build on.

About

A designer between
people, products
and technology.

I'm Anas Ben Yahia, a UX/UI Designer currently pursuing my Diploma in Digital Design at the Cités des Métiers et des Compétences Souss-Massa, specializing in UX Design.

My work sits at the intersection of user research and interface craft — I believe that every design decision should be grounded in a clear understanding of the people it serves.

Outside of design, I find inspiration in photography, digital painting and reading — disciplines that feed directly into how I think about composition, color and storytelling.

Core Competencies

UX Research User Needs Analysis UX Audit Heuristic Evaluation UI Design Interactive Prototyping Design Systems Multi-platform Design Competitive Analysis Problem Solving Team Collaboration

Tools

Figma Illustrator Photoshop Notion

Languages

Arabic (Native) French (Intermediate) English (Intermediate)
How I Think

A process built
around people.

Understand

I start by understanding users — their needs, behaviors, mental models and the context in which they interact with a product.

Define

I translate research into clear problems and design opportunities — framing the right question before generating solutions.

Explore

I generate and evaluate multiple directions — sketching, wireframing and assessing each against the user problem and business context.

Design

I transform the chosen direction into clear interfaces and interaction systems — balancing visual quality with functional clarity.

Validate

I test, observe and refine the experience — using real user feedback to iterate until the solution is genuinely useful.

Experience

Where I've
been.

2026 — Present

Freelance UX/UI Designer

Independent

  • Interface design and user experience consulting
  • Analysis and valorization of design from AI workflows
  • Project and deadline management across client work
Mar 2026

UX/UI Design Intern

Developpeur-Informatique.ma · PFE

  • User needs analysis and research
  • Design of 40+ web screens
  • Visual identity creation
  • Elaboration of a mini design system
Education

Where it
began.

2024 — 2026

Diplôme en Digital Design

Cités des Métiers et des Compétences Souss-Massa

Option UX Design

2023 — 2024

Commerce et Marketing

Faculté des Sciences Juridiques, Économiques et Sociales d'Agadir

1ère année en Économie

2023

Baccalauréat

Lycée Sidi Ahmed Ouamer

Physique et Chimie

Contact

Let's create
something together.

Whether you have a specific project in mind, or just want to explore possibilities — I'm ready to listen.